Growing amount of suppliers increases chances of product duplicates. This means, that multiple suppliers can having the same products different price. Wise2Sync checks for duplicates and selects the cheapest possible product. As a result – chances of having identical products with different prices become minimal.
However, if you still want to see product alternatives (f.e. compare prices from other suppliers), it is possible to export this valuable data as well.
This duplicates data is often used by retailers / wholesalers who deal with electronics and home appliances (brand products). Sometimes it is easier to order product from second cheapest supplier just because of better delivery terms or rebate program.